Not to be dramatic, but digital marketers today live

 

Not to be dramatic, but digital marketers today live

and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or SEO fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity.

 

We’ve set out to put together a list of tools that are valuable to marketers of all shapes and sizes. After all, no two marketing teams are created equal. It doesn’t matter if you’re on a pint-sized team or you’re looking for enterprise-level digital marketing tools–this all-inclusive list has you covered.

 

To make it easier to navigate to the products you need we’ve added the jump links below. Please note that the ordering below is simply to organize the tools and is not indicative of preference. If we had the time, we’d use them all.

 

Digital Marketing Tools by Strategy:

As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to leverage. That’s why social media management tools have become the staples of companies both big and small.

 

1. Sprout Social

Sprout calendar view

You can’t really blame us for talking up Sprout first, can you?

 

While Sprout Social may be behind this massive list of digital marketing tools, we’re also some of the biggest users and brand advocates of the companies noted below.

Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers. We believe Sprout’s features and functionalities can speak for themselves – request a demo today!

But really, why Sprout? Glad you asked.

As social media has evolved, so too have consumer expectations regarding transparency, authenticity and brand connection.

 

To not just meet but exceed those expectations, you need a social media management solution that empowers you to do so.

 

And that’s just one of the reasons to try Sprout. But don’t just take our word for it. Sign up for a free trial and see for yourself!

 

2. Wyng

Wyng (formerly Offerpop) is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests and more. They’re focused on transforming the way that global brands engage and convert today’s mobile and social consumers. Additionally, their platform boasts a built-in analytics dashboard that monitors the performance of any given campaign.

 

3. Woobox

Similar to Wyng, Woobox is a social engagement platform that emphasizes interactive content. The platform is perhaps best known as a turnkey solution for running social giveaways and competitions, Instagram contests in particular. From curating #hashtag entries to selecting winners at random, WooBox takes much of the legwork out of running a contest or giveaway via social.

 

Paid Social Media Tools

The power of social sites goes far beyond organic reach. Paid platforms can get your brand in front of large groups of active users that you’d otherwise be unable to reach. The major social networks have so much data on their users that targeting can become extremely granular and effective, making social an ideal place to pay for impressions.

 

4. Nanigans

Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Beyond Facebook remarketing, the platform boasts features focused around Twitter ads and Instagram growth as well. Nanigans is the tool of choice for companies such as Zynga, Wayfair and Rovio.